![]() ![]() Bungie added a lot of new content to the game, changing settings and perception of the gameplay. The question arises: Is Destiny 2 a better game, and will old players go and buy the sequel? It is likely, yes. In Q1 2015, Destiny and Hearthstone combined provided more than $1 billion in revenue, according to the company's press release.Īs a result, assuming Destiny 2 will be as successful as the predecessor, Activision will retain a substantial amount of earnings inside the corporation while profiting even more from the gaming synergies created by Blizzard's platform. Thus, one year after the release, Activision reported 20 million players characters were registered in the game. For the games of Destiny's scale, this percentage makes a significant difference in terms of profitability. Therefore, by publishing on, Activision retains this 30% of PC sales inside the corporation, albeit probably paying this fee to Blizzard. This pricing is similar across other platforms like PS Store or GOG. Hence, the platforms like Steam take around 30% from all PC games sold through the platform. The most important fact, however is that Activision Blizzard, as a corporation, will profit significantly from this partnership in terms of publishing fees. Secondly, Destiny 2 players will have access to all the functionality of, like chatting with friends, streaming to Facebook (FB), and seeing if their friends from this long-established platform are online in the game or playing any other Blizzard game. This should make a precedent for the future partnerships between Activision and Blizzard, thus creating a promising synergy. So, what does publishing on mean for Destiny 2 and its publisher Activision? The first thing is the fact, that Destiny 2 will be the first non-Blizzard game released on -Blizzard Launcher. Later, the company claimed they made "an exception" only for the Destiny event, thus showing they want to play on gamers' associations with the old and familiar service. However, it is interesting to note that during the actual presentation, Blizzard Entertainment president called the service its old name. In March, the company began a transitioning from the old name to Blizzard Launcher. Blizzard uses the platform to sell its games, like Diablo, Overwatch, or Starcraft, therefore not publishing on similar platforms like Steam or GOG. The implications of this fact will be discussed in this article.ī is a digital platform developed by Blizzard which is used primarily to manage the digital distribution of content. In the announcement that surprised everybody, Bungie revealed the second chapter of the bestseller would be exclusively available via on Windows PC. ![]() While it was anticipated the game would be released for PC, still one thing came unexpectedly. On May 18, 2017, Activision ( NASDAQ: ATVI) and Bungie revealed more information regarding Destiny 2.
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